Tuesday, September 17, 2013

Windows Phone Store hits 9 Million Daily Transactions

Microsoft has announced that its Windows Phone Store has surpassed nine million daily transactions, and has delivered some good news for its developer community.

Suggesting that its Windows Phone mobile operating system is finally starting to gain some traction, Microsoft put out a blog post on Friday boasting that it now sees nine million transactions every day at its Windows Phone Store. It is worth noting, however, that this accounts for both app purchases and in-app purchases.

Windows Phone Store GM Todd Brix wrote, "Since my last post we've surpassed nine million transactions per day, and Kantar reports that Windows Phone now accounts for one in 10 smartphones sales in Britain, France, Germany and Mexico."

The post wasn't just self-indulgent ramblings though, as Microsoft also delivered some good news for Windows Phone developers, revealing that it will no longer wait to receive app sales proceeds from mobile operators before issuing payment to developers. This means that developers will no longer have to wait 120 days or more for the money to arrive in their accounts, with Microsoft saying instead that payment should be received within 30 days.

Brix added, "This is an important change as we continue to add carrier billing connections. On average, developers are earning [three] times more revenue per active user in markets where carrier billing is offered. This increases to [six] times more revenue on average in emerging markets where credit card usage is more limited."

Of course, there had to be some bad news thrown in for good measure, too. Microsoft also noted in its post that its advertising team has recently joined forces with several third-party networks to bring additional ads to Windows Phone, which means that the company is going to push more adverts to its mobile operating system users.

Microsoft also said that it will offer targeted ads, but it claimed that users' information will not be shared with ad networks.

Source: http://www.theinquirer.net/inquirer/news/2294850/microsoft-says-its-windows-phone-store-has-hit-nine-million-daily-transactions


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