The colourful new iPhones went on sale on Friday, and we popped in and had a look at the queue. It is now Monday. In the time between then and now nine million iPhones went into people's hands and up to their ears. This might mean that some people are disappointed, as according to Apple's CEO, hardware is already selling out.
"This is our best iPhone launch yet - more than nine million new iPhones sold-a new record for first weekend sales," said Apple CEO Tim Cook.
"The demand for the new iPhones has been incredible, and while we've sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone's patience and are working hard to build enough new iPhones for everyone."
Last year in its first weekend, the Apple iPhone 5 sold five million units.
As well as moving all those phones, Apple also placed its updated mobile operating system iOS 7 on 200 million devices. This is a record for the firm.
In the UK, the iPhone is available from EE, O2, Three, Vodafone, Carphone Warehouse, Phones 4U and assorted other Apple resellers.
The new iPhones are the most colourful ones that Apple has released, and the iPhone 5S comes in gold, silver or space grey hues. The iPhone 5S 16GB, 32GB and 64GB models cost £549, £629 and £709 SIM-free, respectively.
More colourful still is the iPhone 5C, which comes in blue, green, pink, yellow and white colours. There are only 16GB and 32GB sizes on offer for the iPhone 5C, and they cost £469 and £549 SIM-free, respectively.